Eric Hulting, Copywriter

Cox Internet

 
 

Cox Internet

A STEP AHEAD CAMPAIGN

We helped create an entirely new brand identity, spokesperson, and world for the Cox brand to play in.

Cox needed a new platform to show that they were ready to charge into the future.

We helped build vignettes that showcased our dynamic new brand world.

 
 

TiaTok INFLUENCER CAMPAIGN

We convinced hotspot moochers to sign up for home internet. Using the most persuasive force in Hispanic households: their tías.

Cox customers were using Cox Mobile for everything. Even their home internet.

So we came up with an influencer campaign that gave Cox the best TikTok response they’d had in years.

@cookingconomi #ad #CoxPartner Some things just belong together, like arroz con gandules and pernil… or Cox Internet and Cox Mobile✨🫱🏾‍🫲🏼The combo is smooth, strong, and Omi approved. #BetterTogether #CoxCommunications #CoxMobile @Cox Communications ♬ original sound - Cooking con Omi
@coxcomm

ad. CoxPartner. When Titi gives advice, you listen. Get Internet + Mobile for $55/mo.

♬ original sound - Cox Communications
@larocioisabel #ad #CoxPartner Tía approved! Fast WiFi + unlimited data = más música, más chisme, menos drama. $55/month with @Cox Communications ♬ original sound - Rocio Isabel
 
 

Usually Cox posts inspired a stream of angry comments from people who had wifi concerns. This one didn’t.

 
 

COX CONVERGENCE CAMPAIGN

We brought Cox’s internet + mobile bundle to life, without using the word “bundle”.

Cox Mobile was new, and not a lot of Cox Internet customers knew about how much they could save.

So we needed to show the world. Without using the word no one wanted to hear: “bundle”.